Welcome to Shapely’s Brand Resources

Browse our guidelines, find the assets you need, download files and submit requests for permission.

Shapely is the first one-stop source for plus size friendly experiences and content that fosters a positive and fulfilling lifestyle.

 
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Logos

The new Shapely logo is strong and soft. Allowing the brand to resonate with both men and women.

Color

Through color Shapely is able to connect with their audience and enhance the overall brand experience.

Below are the primary and secondary colors that add to the anatomy of the Shapely brand. The secondary colors should be used sparingly and as a highlight.

 

PRIMARY COLORS

Pantone 3035 C

RGB 0 62 81

HEX/HTML 003E51

CMYK 100 19 10 72

Pantone Black 6 C

RGB 16 24 32

HEX/HTML 101820

CMYK 100 61 32 96

White

RGB 250 250 250

HEX/HTML FAFAFA

CMYK 1 1 1 0

SECONDARY COLORS

Pantone 322 C

RGB 0 115 119

HEX/HTML 147a7a

CMYK 100 0 39 33

Pantone 4186 C

RGB 106 142 137

HEX/HTML 669999

CMYK 57 24 34 12

Pantone 4091 C

RGB 123 96 94

HEX/HTML 7B605E

CMYK 38 55 44 28

Pantone 503 C

RGB 233 197 199

HEX/HTML E9C5C7

CMYK 1 22 7 0

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Typography

Typography is important to the brand and can be used to communicate the brands voice and tone. Argent and Majesty may be used as headlines and Open Sans for body copy.

Majesty should be used sparingly and as a highlight.

When using all caps for sub-headlines, please track the lettering by 100-200%.

 

ARGENT

Argent is dashing and expressive typeface, that is a tribute to the past and a step into the future. This typeface is the primary font for headlines.

OPEN SANS

Open Sans is a humanist sans serif typeface with an upright stress, open forms and a neutral, yet friendly appearance. This is the primary typeface that the brand will use for body copy.

MAJESTY

Majesty is a simple script that offers a human touch to our brand. It may be used sparingly as an headline and for highlighting text.

As a general rule, do not use more than 1-3 words in this font.

Still not finding what you need?

Email us at info@shapelyevents.com for creative support.